“The number of students enrolling in college following high school completion was 70.1 percent in 2009. The rate for females (73.8 percent) was higher than the rate for males (66.0 percent).” – Bureau of Labor Statistics
MetLife
The MetLife Survey of the American Teacher is an indelible fixture of the education landscape, annually giving the field and the public at large a chance to track opinions of and about teachers. In addition to its substantive work on shaping the report itself, CommunicationWorks created a comprehensive strategy to work with MetLife and its partner Harris Interactive at every step along the way, maximizing coverage and ensuring that teacher voices remain part of the national discussion on improving education.
From report development to creating a social-media amplification plan, CW ensured that the survey engaged broad audiences of media professionals, policymakers, educators, and ordinary citizens.
View Part I, "Clearing the Path," of the full report:
Client(s):
MetLife
MetLife is a leading global provider of insurance, annuities and employee benefit programs, serving 90 million customers in more than 60 countries, with leading market positions in the United States, Japan, Latin America, Asia Pacific, and Europe. MetLife Foundation places strong emphasis on education and draws on the findings of the annual MetLife Survey of the American Teacher to inform its grantmaking.
