“The national average current expenditure per student is projected at $10,792, up from $10,297 in actual expenditures in 2007-08.” – National Center for Education Statistics
MetLife
The MetLife Survey of the American Teacher is an indelible fixture of the education landscape, annually giving the field and the public at large a chance to track opinions of and about teachers. In addition to its substantive work on shaping the survey and report itself, CommunicationWorks created a comprehensive strategy to work with MetLife and its partner Harris Interactive at every step along the way, maximizing media and education community coverage and ensuring that teacher voices remain part of the national discussion on improving education.
From report development to creating a social-media amplification plan, CW has worked with MetLife since 2010 to ensure that the survey engaged broad audiences of media professionals, policymakers, educators, and ordinary citizens. The most recent survey, released in March 2012, was covered by major news outlets, including The New York Times, CNN and the Huffington Post. It also recieved broad-based attention across Twitter, Facebook and other social media platforms.
View the 2011 MetLife Teacher Survey, "Teachers, Parents and the Economy":
View Part I of the 2010 survey, "Clearing the Path," of the full report:
Client(s):
MetLife
MetLife is a leading global provider of insurance, annuities and employee benefit programs, serving 90 million customers in more than 60 countries, with leading market positions in the United States, Japan, Latin America, Asia Pacific, and Europe. MetLife Foundation places strong emphasis on education and draws on the findings of the annual MetLife Survey of the American Teacher to inform its grantmaking.
